I. Be dutiful and respect the rights of citizens of the country as well as valued foreign customers and commit to serve the artisans, craftpersons, micro and small enterprises manufacturing assorted, exquisite, elegant and traditional items of handicraft within the state.
II. Strive to enlist vast number of artisans/craftpersons and micro and small enterprises as suppliers of various items of handicraft on, “Sale cum Return Basis”
III. Strive to provide marketing support to large number of artisans thereby increasing both direct and indirect employment.
IV. Strive for preservation of exquisite traditional handicraft heritage of the State.
V.Strive to continue to improve the quality of life of the artisan community.
VI. Upgrade the computerized operations for speedy and transparent functioning of corporate office, all showrooms and sales outlets